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During 2020, the European market share of Sony projectors marked a + 39.4% market share , beating the competition with the success of the VPL-VW590ES (€ 6,999) with lamp and the VPL-VW790ES (€ 11,999) laser. Also from 2020, the 10,000 lumen native laser flagship VPL-GTZ380 SXRD and X1 Ultimate processor (from € 79,000). bolts.answerhop
All three remain in the catalog also for 2021, where however
the 790 costs € 1,000, rising to € 12,999, plus the entry level VPL-VW290ES
lamp (€ 5,499) with 1,500 lumens, and the VPL-VW890ES laser , both native 4K
and SXRD. The new pair of VPRs will be available from early May and will
replace the VPL-VW270ES and VPL-VW870ES models respectively.
Cinema at home
" An cumulative number of users are looking for
immersive entertainment experiences at home, for watching a movie or just for
gaming. Our SXRD projectors with native 4K have been the market reference for
this kind of experience for nearly a decade . Today we are happy. to announce
these two powerful new models that add to the rich line-up of home cinema
projectors available to our customers, ” commented Christopher Mullins, Home
Cinema Product Manager at Sony Professional Displays & Solutions . "
The arrival of the new models demonstrates our constant com mitment to
developing solutions that offer a dynamic viewing experience on the big screen,
The VPL-VW890ES (with dual 18Gbps HDMI 2.0b) is the premium
2,200 lumen model that adds ARC-F lenses (€ 24,999) . ARC-F stands for All
Range Crisp Focus (lens), an 18-piece, 15-group all-glass lens design, aimed at
transferring 4K images on the screen as faithfully as possible from edge to
edge. ARC-F lenses employ six "ELD" (Extra Low Dispersion) elements:
three positives and three negatives, to control dispersion, maintaining focus
on the entire color spectrum and preventing drop in color rendering in high
contrast transitions.
In addition, the laser system used on GTZ380, VW5000ES,
VW890ES and VW790ES maintains high consistency for brightness and color, a more
precise contrast, no lamp changes. and the possibility of reaching 20,000 hours
of use without maintenance.
Recall that for 2021 there are still in the catalog a Full
HD lamp VPR , the VPL-HW65ES from € 2,399 and 1,800 lumens, and the remarkable
VPL-VZ1000ES 4K ultra-short throw laser UST from € 10,999 and 2,500 lumens.
Later Sony should enrich the UST VPR park with at least one
cheaper model to enter into greater competition within a rapidly growing
sector. The benefits of SXRD are many, starting from native 4K, so the actual
presence of a 4096 x 2160 format, 8.8 million pixels without pixel shifting and
wobble. Key element is the high native contrast ratio, which favors HDR yields.
The reflective silicone layer provides better light control
and therefore a superior result between shadows and blacks. The three panel
system employs a single LCOS chip for each of the primary colors.
The X1 processor, also present in BRAVIA TVs, analyzes and
optimizes the image rendering, making HDR more dynamic and optimizing
resolution. This should favor even more the quality with active HDR, where the
improvement occurs both on the contrast and in the combination of the laser and
the iris of the projector , accentuating the brightness and at the same time
implementing a precision dimming and therefore obtaining deeper blacks. The
frame by frame examination of the video signal through the X1 increases the
optimization factor, reaching the point of placing the accent on minimal light
variations even in very dark conditions. The DFO - "Digital Focus
Optimizer"- improves the level of focus by compensating for the optical
degradation of the lenses, with the result that the level of resolution of the
image remains the same even at the corners.
The "Super Resolution" function analyzes the image
in terms of pixels , using algorithms to improve its vision with more effective
upscaling of video material, including SD or Full HD, towards 4K.
Compared to the lenses, the front element is aspherical ,
composed of a plastic polymer, combined with glass elements. In fact, plastic
lends itself more, and at a lower cost, to take on an aspherical shape, while
glass is useful for heat tolerance. As for the gaming world with 4K HDR 60p
signals, the input lag is further lowered to 27 ms , which is also the lowest
response time for a VPR at this resolution and a more than decent result even
if with some limitations in terms of d use of Motionflow.