GOODBYE LG: THE MOST ICONIC PHONES AND SMARTPHONES OF THE BRAND

LG 's exit from the smartphones market was a bolt from the blue, given the history of the South Korean brand in the sector. The rumors in recent months had become particularly insistent and, between denials and subsequent confirmations by the representatives of the company, in the end the announcement arrived and shocked the lovers of the tech world.  healthnutritionhints

Between 2002 and 2021, in 19 years of history, LG products have pushed towards innovation in the smartphone sector, especially in terms of design, with choices that were bizarre at the time but which in the following years convinced other brands to follow the same path. To "celebrate", therefore,.

Towards smartphones: LG G550, LG V9000 and LG KE850 Prada 

We must start from the pre-smartphone era, in particular from 2003 with a very special phone: LG G5500. This had a UFB display with 65K colors and a resolution of 128x160 pixels, support for MMS and a 760 mAh battery which at the time seemed immense if you remained in standby. The feature that surprised the audience, however, was the slide keyboard that allowed them to see the rest of the screen positioned below it. It was one of the first products to adopt this design choice, which later became popular with smartphones equipped with a QWERTY keyboard.

Another protagonist of this era was LG V9000, also called "TVphone", thanks to the DAB / DMB receiver, the authentic, first predecessor of what is now LG Wing. This format with a 2.2-inch TFT screen and a resolution of 240x320 pixels, able to rotate from the classic vertical to horizontal position to show the keyboard, remained in the minds of technology enthusiasts of the second half of the 2000s.

Among the technical specifications , then, microSD support, the single 1.3 megapixel camera and 1,400 mAh removable battery appeared. This product, however, was already outclassed by the iconic Motorola RAZR clamshell, by the first BlackBerry handhelds and by the Sony Ericsson W810i, a phone that dominated among music lovers due to the joint venture with the Walkman reality

One of the most important names of the LG house, however, was the LG KE850 Prada model, which became in effect the first smartphone with a capacitive screen , even if it did not have a great success. Features include 3-inch TFT screen, microSD slot, 2 MP Schneider-Kreuznach camera, Word, Excel, PDF and PowerPoint document viewer, 800 mAh battery and compact dimensions, perhaps too much if you consider that the 'iPhone came with a higher resolution 3.5-inch display.

Experimenting in the future: from LG Cookie to LG G Flex

Once the smartphone era is open, we also begin to experiment with new formats: the first was LG KU990 Viewty, a phone launched towards the end of 2007 with a 3-inch TFT touchscreen display and three simple buttons to manage calls and navigation. The real strength of this device was the camera compartment, equipped with a single 5 megapixel Schneider-Kreuznach rear lens capable of recording video in 480p at 30fps, and also a front camera for making video calls. There was no lack of DivX and MP4 video player.

Those born between 1995 and 2000 will remember the iconic LG KP500 Cookie, with 3-inch touchscreen display, 3-megapixel camera, three buttons for navigation, calls and power, but above all the stylus included in a special hole . This was used to interact with the smartphone and draw or play with small titles that aimed to mimic the Nintendo DS which, between 2007 and 2008, became one of the best-selling consoles in the world.

However, other adventures should also be remembered such as LG E900 Optimus 7, the first Windows Phone from LG equipped with a 3.8-inch TFT display, 5 megapixel camera, Snapdragon QSD8650 chipset, 512MB of RAM memory, integration with Facebook and features such as accelerometer and sensor. proximity.

At the same time, again between 2009 and 2010 LG also launched the first Android smartphone with version 1.5 Cupcake and subsequently 2.2 Froyo, namely the LG GW620 model with removable QWERTY keyboard.

The experimentation of the brand, however, also moved towards the world of 3D displays which, especially in the cinema, had a boom in the same period: we are talking about the LG Optimus 3D P920 model with 4.3-inch LCD screen and 3D interface , equipped with the TI OMAP chipset. 4430, Android 2.2 operating system then upgradeable to 4.0 Ice Cream Sandwich and dual 5 megapixel rear cameras, each for 1080p 2D or 720p 3D video.

Special mention should also be made to another iconic device of that period, namely LG G Flex, one of the first smartphones with a curved display that tried to explore another world in design choices and received all in all positive feedback, so much so that three years later the successor LG G Flex 2 was also released.

How to consolidate the brand: LG Nexus, LG G2 and LG V10

A golden opportunity was the Nexus series, started with the LG Nexus 4 model and most successful with the release of Nexus 5. Release in 2013, it was equipped with an extremely clean Android interface and was supported up to Android Marshmallow 6.0, so much so that it became perhaps the most famous stock Android device of the period.

As for the technical specifications, it is a smartphone with a 4.95-inch True HD IPS + display, Qualcomm Snapdragon 800 chipset, 2 GB of RAM, 8 megapixel camera with OIS and HDR, 2300 mAh battery and performance that, at the time, they were definitely convincing.

Another important name for LG was the LG G2 smartphone, the one that perhaps launched the South Korean brand in the sector thanks to the 5.2-inch True HD-IPS LCD display which in 2013 already appeared "pan", equipped with Android Jelly Bean upgradeable to 5.0.2 Lollipop, Qualcomm Snapdragon 800 chipset, 2 GB of RAM, 13 megapixel camera and 3000 mAh battery. The competition at the time was led by products such as Samsung Galaxy S4 which, however, could not compete with the LG G2.

LG V10

The years pass and we arrive at LG V10, another product with a rather particular design choice given that together with the 5.7-inch IPS LCD display with a resolution of 1440 x 2560 pixels there was also a 2.1-inch and 160 x secondary front screen. 1040 pixels, used exclusively to quickly access applications and observe notifications.

Released in 2015, it was also capable of recording 4K video at 30 fps with the 16 megapixel camera and the chip under the body was a 1.8 GHz Qualcomm Snapdragon 808 hexa-core. There was also a fingerprint sensor.

A present outside the lines: from LG G5 to LG Wing and LG Rollable

 

 

Getting closer and closer to the present here is LG G5, a modular smartphone that appeared at a time when Google's "Project Ara" was an extremely alive concept among technology enthusiasts. A project considered the forerunner of what is now Fairphone and which at the time was LG G5, equipped with 5.3-inch LCD display, Qualcomm Snapdragon 820 chip, Android up to version 8.0 Oreo, dual rear camera 16MP + 8MP (between more with the debut of the ultra-wide angle in the smartphone world) and a wide range of accessories to customize the device.

I jump to 2019 and we find LG V50 ThinQ, the first 5G smartphoneof the South Korean company, with the possibility of adding a second screen through an additional case, a solution purely dedicated to fans of mobile gaming. The technical specifications are, of course, more known to the public since we are talking about the Snapdragon 855 chip, 6.4-inch P-OLED display with HDR10, Gorilla Glass 5 and Always-on display, 4000 mAh battery with Quick Charge 3.0 and triple camera (12 + 12 + 16 megapixels).

The latest attempts to regain share in the smartphone world were LG Velvet and LG Wing , which we have talked about on many occasions with ad hoc news and articles. Se Wing was a decidedly innovative project thanks to its T design with double touchscreen, but which did not achieve the success hoped for by the company, LG Velvet was the last traditional smartphone produced by the brand as the official "swan song", given the limited sales and the accounts in red.

LG Rollable was supposed to be another workhorse that focused on innovation thanks to the pull-out display, but the latest needs forced the company to abandon the project .

Innovation doesn't always pay off

LG will certainly be remembered as one of the most iconic brands in the smartphone sector : we have seen all the innovative products it has launched on the market in its 19 years of activity, the attempts to propose new and unusual solutions to users without however achieving the hoped-for success. It will be interest to see which other companies will now take its place by offering products that are out of the lines, anomalous, ready to change the cards in the tech world. After all, it is curious to note how the mainstream features of today were launched in most cases by brands that later collapsed: the first notch appeared in the Essential Phone PH1, which at the time did not get much support due to the lack of other features such as the headphone jack and expandable memory.

BlackBerry, HTC and LG are competing for the title for the first modern smartphone launched on the market, and only HTC is still alive (albeit with water in its throat); HTC always proposed the first smartphone with 4G, while Sony Ericsson proposed the first phone with Bluetooth and Nokia the first with NFC. LG even debuted triple and quadruple SIM smartphones, as well as the world's first dual-core and quad-core processor smartphone with LG Optimus 2X and LG Optimus 4X, while LG G Flex 2 was the first with DDR4 RAM. The lists could go on and on, confirming that trying to innovate does not always lead to the desired results .

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